Typography, in general, has a huge impact on how consumers perceive your brand. The iconic, colorful Google logo is one of the most recognizable instances of a successful branding font. Google, Airbnb, and Spotify all employ a geometric typography that has served their brand well. Some of the biggest and most successful internet companies use geometric fonts. They resurged in popularity in the 1970s and again in the 1990s, and now they reign supreme on the internet. These fonts first appeared in the 1920s as designers began incorporating architectural elements into typography. But there are many, many more options to choose from.
Some examples of popular geometric fonts are Gilroy, Ciruclar, and Avenir. These shapes create a very structured character for each of the letters. Geometric fonts are a typography based on geometric shapes, such as perfect circles or clearly defined angles and squares. Sound like something your company needs? Read on for your guide to geometric fonts and how they can benefit your brand. Many web designers and marketers find that geometric fonts put viewers in the mood to buy or click on what they’re selling. The way words look can have an impact on the mood and decision-making of the reader. When you’re choosing brand fonts for your company or web design, font choice matters. In fact, 95% of online information comes to us in words, not images. A picture is worth a thousand words, right?
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